Tuesday, April 22, 2008

Unnecessary Instructions

I found the napkins at Chipotle to have some "unnecessary instructions". It has three visual steps on how to hold the burrito, unwrap the burrito and then eat the burrito. I guess they can be considered to be little visual elements that add to their branding and so forth, but they are definitely unnecessary, at least to me.

2 comments:

Unknown said...

I'm having trouble finding something! This gives me the idea to look for something that's being facetious, like this.

Parimi said...

I had been pushed to read all the instructions that are out there. Initially when I came to US I often missed "Out of Order signs" and "Diesel" on Gas stations which fortunately I never used in my petrol car lol. But I will read the Chipotle Napkin even though its out of context. Consider me the Geico ape-man. Hahaha

Parimi