Wednesday, February 20, 2008

Call To Action!


This is the front and back of a 5x7 postcard that is a call to arms against Human Trafficking. The front of the card has a very simplistic look and feel to it. The back of it has several layers of information.

The images are kinetic and conveys a certain urgency. Human Trafficking is an issue that, I feel, people don't really think about when it comes to social issues. Mostly people tend to focus on poverty, hunger, war and other more highlighted issues.

This postcard doesn't really do much to inform the viewer about the in-depth details about Human Trafficking. It rather redirects the viewer to the what the postcard is actually trying to convey... the website that will inform the viewer to all the details of Human Trafficking. The website offers a lot of information regarding what Human Trafficking is, Resources, Preventative information, Newsletter information and more. It's a very informative site and the postcard is thematically connected to it from a visual perspective.

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